David Bray’s Numeris PPM analysis (and Demo Leaders) for EDMONTON


courtesy Toronto adman David Bray and Broadcaster Magazine.  David does not include non-commercial CBC Radio One.

Edmonton: 102.3 NOW Radio rules the roost for A12+ posting an 11.8% share of hours tuned (up from 11.6%). NOW! Radio takes top spot for F25-54, delivering a 19.3% share (up from 17.9%). NOW also tops the list for M25-54 with a 12.6% share (down from 13.7%) followed by the Bear at 12.5%. For M18-34, Sonic posted a 13.8% followed by the Bear at 11.8%.  For F18-34 NOW! delivered a 21.9% (up from 20.7%).



David Bray website


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