TOP-LINE RADIO STATISTICS Saskatoon CTRL Source: Numeris Survey Period: Radio Diary Survey September 7, 2015 – November 1, 2015 Demographic: A12+ Area: 7109 (Saskatoon Ctrl) Daypart: Monday-Sunday 5am-1am
Station Format Share Ctrl Reach FC Reach Trend
CFMC C-95 18.2 93.1 114.3 +1.1
CKOM Newstalk 10.1 41.4 79.7 +1.9
CJMK KOOL 9.5 37.5 40.3 -0.2
CJDC Rock102 9.4 43.2 49.3 -2.3
CKBL The Bull 8.6 44.3 57.8 -0.1
CFWD Cruz 7.6 41.2 51.5 -1.9
CBK1 RadioOne 7.6 31.0 31.2 +0.2
CBKS RadioTwo 4.0 23.7 24.9 -0.8
Reach is espressed in thousands (000).
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.