Lethbridge Radio Ratings Fall 2015

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TOP-LINE RADIO STATISTICS Lethbridge CTRL Source: Numeris Survey Period: Radio Diary Survey September 7, 2015 – November 1, 2015 Demographic: A12+ Area: 8019 (Lethbridge Ctrl) Daypart: Monday-Sunday 5am-1am

Station     Format      Share   Ctrl Reach  FC Reach  Trend 

CHLB       Country       18.3        28.3            54.9             -2.3

CFRV       Hot AC         18.3        28.4            52.9             +5.5

CJOC   Classic Hits    12.6        22.3           36.1             -6.9

CJRX      Rock                  9.4        19.3            32.5             +4.1

CKBD     ModRock        6.8        13.6            15.3            -1.1

CJBZ     Top40/CHR    5.8        20.7            36.1            +1.2

Reach is expressed in thousands (000)

TERMS
Universe – Estimated Population of the Central Market Area.
Fall 2015
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

 

 

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