Prince George Radio Ratings Fall 2015

0
199

TOP-LINE RADIO STATISTICS
Prince George CTRL
Source: Numeris
Survey Period: Radio Diary Survey September 7, 2015 – November 1, 2015
Demographic: A12+
Area: 9349 (Prince George Ctrl)       Universe: 76,860

Station                                            Share %      Ctrl Reach (000)      FC Reach (000)           Trend

CBYGFM    Radio One                  20.1                      17.9                                  28.1                        -3.7

CJCIF+       Country 97                  19.7                      18.0                                 20.1                        +3.1

CIRXFM     94.3 The Goat            15.9                      19.4                                 23.6                        +2.4

CKKNFM    101.3 The River       14.0                      21.2                                 22.6                        -2.4

CKDVF+     99.3 The Drive          13.9                      17.8                                 17.9                         -1.0

TERMS
Universe – Estimated Population of the Central Market Area.
Fall 2015
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.