TOP-LINE RADIO STATISTICS
Prince George CTRL
Source: Numeris
Survey Period: Radio Diary Survey September 7, 2015 – November 1, 2015
Demographic: A12+
Area: 9349 (Prince George Ctrl) Universe: 76,860
Station Share % Ctrl Reach (000) FC Reach (000) Trend
CBYGFM Radio One 20.1 17.9 28.1 -3.7
CJCIF+ Country 97 19.7 18.0 20.1 +3.1
CIRXFM 94.3 The Goat 15.9 19.4 23.6 +2.4
CKKNFM 101.3 The River 14.0 21.2 22.6 -2.4
CKDVF+ 99.3 The Drive 13.9 17.8 17.9 -1.0
TERMS
Universe – Estimated Population of the Central Market Area.
Fall 2015
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.
