TOP-LINE RADIO STATISTICS
Survey Period: Radio Diary Survey September 7, 2015 – November 1, 2015
Area: 9209 (Kamloops Ctrl) Universe: 90,670
Station Share % Ctrl Reach (000) FC Reach (000) Trend
CBYKFM Radio One 18.2 21.7 47.6 +2.4
CHNL+ News/Talk 17.0 20.1 31.0 +1.9
CKBZFM B-100 14.7 27.5 31.8 -0.3
CJKCFM Country 14.6 21.1 27.2 +0.1
CIFMFM Rock 12.0 20.3 34.5 +0.5
CKRVFM The River 9.1 20.5 22.8 -2.9
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The
definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas,
Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage
of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to
that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that
station for at least one quarter hour during the week.