Research Director Inc. Analysis of Seattle PPM’s + Demo Leaders


courtesy  July 9 2015

SEATTLE-TACOMA: Movin’ Right Along

Like the steady drumbeat of a SEATTLE shower, HUBBARD Top 40/M KQMV (MOVIN) continued to have its way with the 6+ category. The station recorded its sixth consecutive #1 book (6.9-6.8) as it maintained a comfortable lead over the rest of the field. ENTERCOM Country KKWF (THE WOLF) pounced on its best share in over a year (4.9-5.6) to climb three spots to #2. Cluster bro’ ENTERCOM Active Rock KISW fell back to #3 with its lowest total since FEBRUARY (5.8-5.4). CBS RADIO Classic Rock KZOK came down from last month’s high (5.6-5.2) and slid back to #4. Two stations met up at #5. BONNEVILLE Talk KIRO-F dropped back from #4 (5.0-4.9) while iHEARTMEDIA Classic Hits KJR-F (THE JET) hit the afterburners in moving up from #10 with its highest share in over a year (3.9-4.9). Farther down the list – and making some noise – was SINCLAIR Hot AC KPLZ (STAR). The station cracked the top 10 for the first time since DECEMBER (2.9-3.7) with its best book since that very same month.

The 25-54 race suddenly became a lot tighter. KISW was down but remained #1 for the third straight survey. However, #2 KQMV ended a two-book slide and closed the gap to the narrowest possible margin. KKWF moved up to a distant #3 with a strong performance while KZOK took a hit and fell back to #4. KJR-F’s flight plan continued to gain altitude as the station soared from a tie at #8 to #5. CRISTA Christian Contemporary KCMS (SPIRIT) was down for the third book in a row and reached its lowest ebb in over a year as it fell three places to #8.

Though its string of double-digit 18-34 shares ended at three, KQMV was again a comfortable #1. KISW was off a bit at #2. After hitting double digits in MARCH, the station has been moving backwards ever since. KKWF was up slightly to continue to sink its teeth into the #3 spot while ENTERCOM Alternative KNDD (THE END) moved up to #4 as it ended a three-book slide. ENTERCOM Rhythmic AC KHTP (HOT) took one step forward to #5 with its best showing in over a year. iHEARTMEDIA Top 40/R KUBE was off slightly from last month’s big share but that was enough to sink the station from #4 to #6.

Last month, KQMV and KISW were neck and neck 18-49. This month, the gap widened as #1 MOVIN was down slightly but #2 KISW had its lowest share since FEBRUARY. KKWF continued to howl at the moon, posting its best number since AUGUST to remain at #3. KHTP advanced three places to #4 as it, too, copped its best book since AUGUST. Three stations were taking their turns at #5. KZOK slid back from a tie at #4 as it ended a two-book surge while KNDD stepped up from #6 with a flat performance. iHEARTMEDIA Top 40/M KBKS (KISS) used a modest gain to propel itself up from #8.

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  1. MOP,Unlike your “facts” I actually post thnigs to back up my claims:I’d say that is the Media being overwhelming Democrat.Oh, and 1. The mainstream media votes overwhelming in favor of Democrats.2. Considers itself Liberal.3. Admits it is liberal.4. Is seen by the vast majority of America as liberal in bias.To deny otherwise shows that you live in a pretty narrow world! So other than your rants, do you have ANY references to back up your claims? Because here’s several hard FACTS that show the exact opposite of what you claim. The mainstream media – ABC, NBC, CBS, CNN, MSNBC, and most print – are heavily liberal leaning and biased.So when does the political right get its voice on these mainstream shows? Who’s the evening news anchor who voted for President Bush or President Reagan? I mean, don’t we want to be fair and balanced?Or is the Left’s demand for “equal time” on talk radio only applicable in one direction?


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