Seattle PPM Analysis & Demo Leaders from Research Director Inc.


SEATTLE-TACOMA: Keep Movin’  (courtesy of

Though its three-book surge did come to an end, HUBBARD Top 40/M KQMV (MOVIN) landed its fourth straight 6+ win (7.2-6.6).  It was also the tenth time in in the last 14 surveys the station came in at #1.  That’s a pretty good run.  ENTERCOM Active Rock KISW kept pace at #2 just by being flat (6.0-6.0).  Its lupine-flavored cluster mate – ENTERCOM Country KKWF (THE WOLF) – captured its best book in over a year (4.8-5.3) to slink up three spots to #3.  BONNEVILLE Talk KIRO-F continued to prove there was life after football.  Though the station was off a bit (5.4-5.1), it remained at #4.  Since moving into the top five in SEPTEMBER, KIRO-F has refused to leave.  HUBBARD AC KRWM (WARM) dropped two places to #5 with its lowest share since NOVEMBER (5.5-5.0).  CBS RADIO Classic Rock KZOK had its best showing since JULY (4.2-4.9) to move up to #6.  UNIVERSITY OF WASHINGTON N/T KUOW was down for the third straight survey (4.9-4.3) and fell to a tie at #7.

For 12 out of the last 14 surveys, two stations have taken turns leading the 25-54 pack.  It was KISW’s turn this time.  The station was up for the fifth book in a row and landed its biggest number in over a year.  KQMV slid back to #2 as it ended a three-book run.  KZOK made a bold statement as it moved up four spots to #3 with a nice, meaty increase.  Speaking of meat, KKWF remained at #4 with a small morsel of an increase.  CRISTA Christian Contemporary KCMS (SPIRIT) ended a nice three-book run and fell a couple of spots to #5.  The two stations formerly known as #5 dropped back a little.  CBS RADIO Adult Hits KJAQ (JACK FM) slipped to #6 while KIRO-F dropped to #7 with its smallest number since JULY.

18-34 has been quite an interesting battle to watch.  Last month, both KQMV and KISW hit double-digit shares with the latter beating the former by over a share.  Things changed this time.  KQMV was flat to move up to #1 while KISW just missed hitting double digits again and slid back to #2.  KKWF advanced to #3 with its highest number since SEPTEMBER while ENTERCOM Alternative KNDD (THE END) dropped to #4 with its lowest share since the same month.  There was an official tie at #5.  ENTERCOM Rhythmic AC KHTP (HOT) remained in place while iHEARTMEDIA Top 40/M KBKS (KISS) moved in from #6.  Both stations had down books.

As in the previous demo, both KISW and KQMV had double-digit shares 18-49 last month.  This time only KISW repeated the feat.  It also remained #1, while KQMV remained #2.  KKWF used a small increase to move ahead to #3, which pushed KCMS back to #4.  KHTP was up for the sixth book in a row and moved up two spots to #5.  KNDD had its smallest share since the HOLIDAY book and dropped three places to #8.

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