Nielsen: Country is the USA’s Number One Format

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RADIO ONLINE | Wednesday, December 24, 2014 

According to a report from Nielsen, Country is America’s number one overall format (ages 12 and over) in the 48 Portable People Meter (PPM) markets. In June, the format reached its all-time high in audience share, before ending the year with four straight months of declines. News/Talk remained the top-ranked overall format with listeners ages 6 and over, while Hot AC gained both listeners young and old moving from number five to number three among audiences ages 18-34.

Top 10 Audio Formats of 2014 (Ages 6+)

  • News/Talk, 8.8%
  • CHR, 8.3%
  • Country, 8.2%
  • AC 7.1%
  • Hot AC, 6.2%
  • Classic Hits, 5.2%
  • Urban AC, 4.9%
  • Classic Rock, 4.7%
  • Sports, 4.4%
  • Regional Mexican, 3.7%

Top 10 Audio Formats of 2014 (Ages 18-34)

  1. CHR, 12.3%
  2. Country, 9.8%
  3. Hot AC, 7.1%
  4. Rhythmic CHR, 6.7%
  5. AC, 5.9%
  6. Urban, 5.8%
  7. Regional Mexican 5.2%
  8. Alternative, 5%
  9. Classic Rock, 3.9%
  10. News/Talk, 3.5%

Top 10 Audio Formats of 2014 (Ages 25-54)

  1. CHR, 9.0%
  2. Country, 8.0%
  3. AC, 6.9%
  4. Hot AC, 6.8%
  5. News/Talk, 6.2%
  6. Classic Rock, 5.3%
  7. All Sports, 5.0%
  8. Urban AC, 4.8%
  9. Regional Mexican, 4.6%
  10. Classic Hits, 4.5%

.Source: Nielsen AQH (average quarter hour) data from January-November, 2014, across all 48 PPM markets, Mon-Sun 6am-12 midnight. 

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