David Bray’s PPM Overview (and Demo Leaders) for EDMONTON

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(courtesy David Bray, Toronto advertising guru)

Edmonton: 102.3 NOW Radio rules the roost for A12+ posting a 12.8% share of hours tuned (up from 12.7%). NOW! Radio takes top spot for F25-54, delivering a 16.0% share (down from 16.9%). NOW also tops the list for M25-54 with a 19.5% share (up from 18.2%). For M18-34, NOW! posted a 25.8% (down from 26.6%).

 

Edmonton

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Sept. 1-

Nov. 30

A12+

PPM

May 26-

Aug. 31

W25-54

PPM

Sept. 1-

Nov. 30

W25-54

PPM

May 26-

Aug. 31

M25-54

PPM

Sept. 1-

Nov. 30

M25-54

PPM

May 26-

Aug. 31

CBC Radio One

10.6

8.1

7.9

6.2

4.0

3.3

CBC Radio Two

.8

.8

.6

.4

.2

.2

CFBR-FM The Bear

4.4

5.5

3.8

5.5

8.1

9.8

790 CFCW

6.2

6.1

4.5

3.0

1.2

.5

104.9 Virgin Radio

3.9

4.0

6.9

6.2

2.2

2.8

Team 1260

2.9

1.9

.4

.5

8.7

5.9

The Bounce

3.7

3.7

5.4

5.2

3.2

2.8

Sonic 102.9

4.5

5.2

6.8

7.6

6.9

8.8

630 CHED

8.8

8.7

5.1

3.4

7.4

7.7

iNews880

1.1

.9

.2

.4

1.3

1.2

K97

5.5

6.5

3.9

4.1

8.9

9.7

CISN Country

6.3

7.7

6.6

7.8

5.9

5.8

UP 99.3

5.6

6.5

5.6

7.0

5.6

6.1

HOT 107

3.3

3.3

4.2

4.5

3.8

3.8

95.7 CRUZ FM

2.1

2.4

1.8

2.3

3.2

4.1

The New 92.5 Fresh-FM

3.9

4.0

5.4

4.8

3.3

2.9

102.3 NOW! Radio

12.8

12.7

16.0

16.9

19.5

18.2

96.3 Capital FM

8.2

7.5

8.2

8.7

3.8

3.3

http://www.brayandpartners.com/articles/bbm-reviews/367-bbm-overview-ppm-ratings-dec-2014.html

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