David Bray’s PPM Overview (and Demo Leaders) for CALGARY

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(courtesy David Bray, Toronto advertising guru)

Calgary: Country 105 leads the way for A12+ with a 10.8% share (down from 10.9%). Country 105 remains popular with the ladies, taking #1 spot for F25-54 delivering a 14.4% share (up from 14.1%). For M25-54, XL103 is #1 with a 10.5% (up from 10.0%). Country 105 and XL103 share top spot for M18-34 both delivering a 13.6% share. Country 105 is #1 for F18-34 posting a 28.6% share (up from 23.1%).

 

Calgary

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Sept. 1-

Nov. 30

A12+

PPM

May 26-

Aug. 31

W25-54

PPM

Sept. 1-

Nov. 30

W25-54

PPM

May 26-

Aug. 31

M25-54

PPM

Sept. 1-

Nov. 30

M25-54

PPM

May 26-

Aug. 31

CBC Radio One

8.2

9.1

3.6

2.9

4.0

4.7

CBC Radio Two

2.0

2.0

1.3

.9

.5

.9

Sportsnet Fan 960

3.5

3.2

.6

1.0

7.0

6.9

X92.9

4.1

4.5

2.7

3.7

7.1

7.1

CFFR 660 News

5.8

5.3

3.9

3.8

4.6

4.0

Q107

6.3

5.9

6.0

4.9

7.4

6.1

XL 103FM

7.0

8.1

5.7

7.4

10.5

10.0

Lite 95.9

7.0

6.9

12.6

11.5

5.0

5.5

News Talk 770

7.0

5.9

2.6

2.2

3.9

4.0

98.5 Virgin Radio

5.7

4.8

8.2

8.4

8.0

5.5

UP 97.7

2.8

3.3

4.1

4.3

2.8

2.4

96.9 Jack-FM

5.6

7.4

7.9

9.7

5.2

7.9

CJAY 92

5.7

5.7

5.1

5.5

7.4

8.1

KOOL 101.5

3.6

3.7

6.6

6.1

3.0

3.5

90.3 AMP Radio

4.7

4.4

6.3

5.5

5.5

4.7

Funny AM1060

1.4

1.1

.8

.6

2.6

1.6

Country 105

10.8

10.9

14.4

14.1

7.4

8.2

95.3 The Peak

1.2

1.7

1.1

http://www.brayandpartners.com/articles/bbm-reviews/367-bbm-overview-ppm-ratings-dec-2014.html

 

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