Nielsen streaming radio measurement in the wings

nielsen canvasAt RAIN Summit Indy last week, Nielsen SVP of Digital, spoke on the Big Data panel, during which he fielded this question from the audience: “Could you give us an update about where Arbitron [Nielsen Audio] is in measuring streaming radio, and what we can potentially see in the future?”

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Published on September 15, 2014 at 12:57 pm by Voice Over


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