Exclusive Seattle PPM Data Analysis by Research Director Inc.


courtesy AllAccess.com June 11th 2014


Stations have been playing the radio version of musical chairs for quite some time now.  When the music stopped last month, HUBBARD Top 40/M KQMV (MOVIN) moved up from #3 to re-take the lead with its best book since JUNE (5.5-6.2).  Last month’s leader, HUBBARD AC KRWM (WARM), had its best frost-free book in over a year (5.7-5.8) but still stepped aside for its cluster mate.  ENTERCOM Active Rock KISW was down slightly (5.6-5.5) to move back to #3 while CBS RADIO Classic Rock KZOK remained at #4 with its own slight loss (5.3-5.2).  CRISTA Christian Contemporary KCMS (SPIRIT) remained at #5 with its best showing since things were calm and bright (4.5-4.9)

Things really tightened up 25-54 as two stations were sharing the lead.  KISW was there last time and lost a bit of share, while KQMV had its largest share in over a year to move up from #2.  KZOK was off slightly to hold steady at #3 while KCMS was up slightly to remain at #4.  Two stations swapped places in somewhat dramatic fashion.  KRWM had its highest share since JANUARY to move up to #5 from a tie at #8 while BONNEVILLE Talk KIRO-F did the reverse after posting its lowest score since JANUARY.

Ladies and gentlemen, we have another first-place tie.  The demo changed to 18-34 but the players remained the same.  KISW lost a bit of share to remain in place while KQMV again had its largest share in over a year to move itself up from #2.  The two stations that were tied at #4 last survey have decided to part company.  ENTERCOM Country KKWF (THE WOLF) hunted down its biggest share since NOVEMBER to move up to #3 while cluster mate ENTERCOM Rhythmic AC KHTP (HOT) was up, just not enough to change its position.  KZOK bounced back nicely from a down book to move up two paces to #5 while CCM+E Top 40/M KBKS (KISS) dropped five spots to #8 with its smallest share in over a year.

Make it a clean sweep for KQMV as the station put on one of its patented moves to secure the top spot 18-49.  Having its best book in over a year certainly helped to facilitate that process.  KISW slipped back to #2 with some share loss while KZOK held sway at #3 with a slight increase.  KKWF wolfed down a nice share increase and rose a notch to #4.  There was a three-way dog fight at #5.  KBKS slipped back from #4 with its lowest share in over a year while KCMS arose from #6 by remaining flat.  KRWM made the leap from #8 with its best elf-less book since OCTOBER.

– See more at: http://www.allaccess.com/net-news/archive/story/130484/research-director-inc-presents-exclusive-may-ppm-a#sthash.3VtfxHun.dpuf


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