Exclusive Seattle PPM Data Analysis by Research Director Inc.

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courtesy AllAccess.com June 11th 2014

SEATTLE-TACOMA: A Big Move

Stations have been playing the radio version of musical chairs for quite some time now.  When the music stopped last month, HUBBARD Top 40/M KQMV (MOVIN) moved up from #3 to re-take the lead with its best book since JUNE (5.5-6.2).  Last month’s leader, HUBBARD AC KRWM (WARM), had its best frost-free book in over a year (5.7-5.8) but still stepped aside for its cluster mate.  ENTERCOM Active Rock KISW was down slightly (5.6-5.5) to move back to #3 while CBS RADIO Classic Rock KZOK remained at #4 with its own slight loss (5.3-5.2).  CRISTA Christian Contemporary KCMS (SPIRIT) remained at #5 with its best showing since things were calm and bright (4.5-4.9)

Things really tightened up 25-54 as two stations were sharing the lead.  KISW was there last time and lost a bit of share, while KQMV had its largest share in over a year to move up from #2.  KZOK was off slightly to hold steady at #3 while KCMS was up slightly to remain at #4.  Two stations swapped places in somewhat dramatic fashion.  KRWM had its highest share since JANUARY to move up to #5 from a tie at #8 while BONNEVILLE Talk KIRO-F did the reverse after posting its lowest score since JANUARY.

Ladies and gentlemen, we have another first-place tie.  The demo changed to 18-34 but the players remained the same.  KISW lost a bit of share to remain in place while KQMV again had its largest share in over a year to move itself up from #2.  The two stations that were tied at #4 last survey have decided to part company.  ENTERCOM Country KKWF (THE WOLF) hunted down its biggest share since NOVEMBER to move up to #3 while cluster mate ENTERCOM Rhythmic AC KHTP (HOT) was up, just not enough to change its position.  KZOK bounced back nicely from a down book to move up two paces to #5 while CCM+E Top 40/M KBKS (KISS) dropped five spots to #8 with its smallest share in over a year.

Make it a clean sweep for KQMV as the station put on one of its patented moves to secure the top spot 18-49.  Having its best book in over a year certainly helped to facilitate that process.  KISW slipped back to #2 with some share loss while KZOK held sway at #3 with a slight increase.  KKWF wolfed down a nice share increase and rose a notch to #4.  There was a three-way dog fight at #5.  KBKS slipped back from #4 with its lowest share in over a year while KCMS arose from #6 by remaining flat.  KRWM made the leap from #8 with its best elf-less book since OCTOBER.

– See more at: http://www.allaccess.com/net-news/archive/story/130484/research-director-inc-presents-exclusive-may-ppm-a#sthash.3VtfxHun.dpuf

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