Saskatoon Radio Ratings Spring 2014

0
483
Source: BBM Canada
Survey Period: March 3, 2014 – April 27, 2014
Demographic: A12+
Area: 7109 (Saskatoon Ctrl)

Station                          Share %          Ctrl Reach (000)

CFMC FM                            16.9                  84.6
CJWW                                14.3                  27.3
CJMK                                   9.5                   40.4
CJDJ                                    9.4                   45.0
CKOM                                   9.1                  35.4
CFWD                                   8.4                  40.3
CKBLFM                                7.9                  35.3
CBKIFM                                 7.9                  25.4
CBKSFM                                3.7                  16.8

TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A BBM defined geographical area, usually centred around
one urban centre. The definition of a Central Market Area generally corresponds to
Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties,
Share – Within the central market area, the estimated total hours tuned to that station
expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market
area, who tuned to that station for at least one quarter hour during the week.

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