Regina BBM Radio Ratings Spring 2014

1

Source: BBM Canada
Survey Period: March 3, 2014 – April 27, 2014
Demographic: A12+
Area: 7069 (Regina Ctrl)

Station                    Share %          Ctrl Reach (000)

CIZL FM                             17.3                  67.8
CHBD                                 11.8                  37.6
CKCK                                  11.7                  38.3
CFWF                                 10.5                  33.3
CKRM                                 10.5                   25.8
CBK+                                   8.9                   27.5
CJME                                   8.4                   25.4
CHMX                                  6.3                   28.3
CBK FM                                3.7                   11.2

TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A BBM defined geographical area, usually centred around
one urban centre. The definition of a Central Market Area generally corresponds to
Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties,
Share – Within the central market area, the estimated total hours tuned to that station
expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market
area, who tuned to that station for at least one quarter hour during the week.

1 COMMENT

  1. Yikes, Z99 in top spot. Nobody in my age group has listened to this garbage station in years.
    Most of the music is putrid junk. Hip-Hoppie, Electronic, Rap …
    Makes a person wonder though how the old fogies on the morning disaster show tolerate playing this crap when they all grew up listening to real music.
    I don’t think the people who enjoy real music & taxpayers should have to foot the bill for their mental disorders. No Sir. You wanna play this miserable excuse for music, pay your own mental bills

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