Source: BBM Canada
Survey Period: March 3, 2014 – April 27, 2014
Area: 7069 (Regina Ctrl)
Station Share % Ctrl Reach (000)
CIZL FM 17.3 67.8
CHBD 11.8 37.6
CKCK 11.7 38.3
CFWF 10.5 33.3
CKRM 10.5 25.8
CBK+ 8.9 27.5
CJME 8.4 25.4
CHMX 6.3 28.3
CBK FM 3.7 11.2
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A BBM defined geographical area, usually centred around
one urban centre. The definition of a Central Market Area generally corresponds to
Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties,
Share – Within the central market area, the estimated total hours tuned to that station
expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market
area, who tuned to that station for at least one quarter hour during the week.