Lethbridge BBM Radio Ratings Spring 2014


Source: BBM Canada
Survey Period: March 3, 2014 – April 27, 2014
Demographic: A12+
Area: 8019 (Lethbridge Ctrl)

Station     Share %          Ctrl Reach (000)

CHLB FM                23.5                25.5
CFRV FM                14.9                24.7
CJOC FM                14.4                22.0
CJRX FM                  8.7                14.1

CJBZ                          7.9                 21.0

Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A BBM defined geographical area, usually centred around
one urban centre. The definition of a Central Market Area generally corresponds to
Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties,
Share – Within the central market area, the estimated total hours tuned to that station
expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market
area, who tuned to that station for at least one quarter hour during the week.


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