Source: BBM Canada
Survey Period: March 3, 2014 – April 27, 2014
Demographic: A12+
Area: 8079 (Red Deer Ctrl)
Station Share % Ctrl Reach (000)
CKGY FM 20.4 22.7
CIZZ FM 13.3 14.9
CHUB FM 11.2 19.7
CJUV FM 9.0 12.0
CFDU FM 8.9 13.2
CKIK FM 8.6 16.8
CKRI FM 5.8 8.9
TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A BBM defined geographical area, usually centred around
one urban centre. The definition of a Central Market Area generally corresponds to
Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties,
Share – Within the central market area, the estimated total hours tuned to that station
expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market
area, who tuned to that station for at least one quarter hour during the week.
