KELOWNA BBM Radio Ratings .. Spring 2014

0
80

Survey Period: March 3, 2014 – April 27, 2014
Demographic: A12+
Area: 9230 (Kelowna Ctrl)

Station                  Share %      Central Reach (000)
CILKF+                        15.7                       31.0
CHSUFM                    14.5                       40.3
CBTKFM                    13.2                       31.9
CKFR                            12.3                       29.2
CIGVF*                        10.7                       24.2
CKLZFM                        7.9                       17.5
CKKOFM                      5.2                       18.5
CJUIFM                         3.7                       18.0
CKQQFM                     3.0                       11.6
*Spill Station

TERMS
Central (Ctrl) Market Area – A BBM defined geographical area, usually centred around
one urban centre. The definition of a Central Market Area generally corresponds to
Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties,
Share – Within the central market area, the estimated total hours tuned to that station
expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market
area, who tuned to that station for at least one quarter hour during the week.

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