PRINCE GEORGE BBM Radio Ratings .. Spring 2014

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Source: BBM Canada
Survey Period: March 3, 2014 – April 27, 2014
Demographic: A12+
Area: 9349 (Prince George Ctrl)

Station               Share %          Ctrl Reach (000)
CBYGFM                  21.4                 17.3
CJCIF+                       20.3                 16.5
CKDVF+                   17.1                 18.5
CKKNFM                  16.8                 23.1
CIRXFM                    12.0                 12.1

TERMS
Central (Ctrl) Market Area – A BBM defined geographical area, usually centred around
one urban centre. The definition of a Central Market Area generally corresponds to
Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties,
Share – Within the central market area, the estimated total hours tuned to that station
expressed as a percentage of total hours tuned to all radio.

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