Survey Period: March 3, 2014 – April 27, 2014
Area: 9209 (Kamloops Ctrl)
Daypart: Monday-Sunday 5am-1am
Station Share % Central Reach (000)
CHNL 18.9 19.3
CBYKFM 16.0 17.9
CJKCFM 15.7 18.6
CIFMFM 13.6 18.7
CKBZFM 12.5 23.2
CKRVFM 9.0 19.8
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A BBM defined geographical area, usually centred around
one urban centre. The definition of a Central Market Area generally corresponds to
Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties,
Share – Within the central market area, the estimated total hours tuned to that station
expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market
area, who tuned to that station for at least one quarter hour during the week.
In Kamloops, CHNL is especially strong in the morning. Olson and Price seem to rule and work well with each other. Certainly not a small or even medium market sound if you tune in. The rest of the day however…