Columns

It was March 8th when ”Transit Through Fire: An Odyssey of 1942,” the first opera commissioned by the CBC, was aired on radio coast-to-coast. When CBS-TV’s General Electric Theatre featured the only joint television appearance by The Marx Brothers in an almost-silent 30-minute episode called “The Incredible Jewel Robbery.” When the UK’s Dave Clark 5 made their first appearance on CBS TV’s “Ed Sullivan Show,” performing “Glad All Over.” And when the last original episode of “The Brady Bunch” was televised on ABC. Details and many more milestones for the date INSIDE.

It was a March 7th when radio station KARI 550 signed on the air from Blaine, Washington with a Christian-spoken word format… ..when the “Beatles” made their broadcasting debut on BBC radio in England. ..when ”Peter Pan”, with Mary Martin and Cyril Richard, was presented as a live TV special on NBC’s Producer’s Showcase. ..and when Vancouver’s CKWX 1130 dropped its adult contemporary music and became a country music station. Specifics, and ALL the milestones for the date INSIDE.

It was March 6th when the first US telecast from an airplane was aired from the skies over New York City… when NBC-TV aired the musical special “An Evening With Diana Ross” (pictured) …. when the 100th episode of “The Six Million Dollar Man” aired on ABC-TV… and when Walter Cronkite signed off the CBS Evening News for the final time, to be replaced by Dan Rather. Specifics, and many more March 6th milestones INSIDE.

It was a March 5th when Milton Berle was the mystery guest on CBS-TV’s ‘I’ve Got a Secret.’ When Dionne Warwick, Gwen Verdon, Rodney Dangerfield and Alan King headlined the Ed Sullivan Show. When singer Smokey Robinson appeared in a dramatic role on NBC-TV’s ‘Police Story.’ When US President Jimmy Carter took 42 questions on a radio call-in program moderated by Walter Cronkite. And when Vancouver radio legend Fred Latremouille (pictured) died at age 69. Details and ALL the milestones for the date INSIDE.

It was March 4th a decade before radio as we know it got going, when Lee De Forest conducted an experimental broadcast from New York City. It’s the date when Edmonton first heard the signal of CHED radio at 1080KHz … …when Shirley Temple (pictured) starred in the first episode of ‘Junior Miss’ on CBS radio… and when CBS-TV aired the 200th episode of the classic sitcom ‘All in the Family.’ Details and ALL the milestones for the date INSIDE.

Why bother with INTEREST at all then? Why not skip directly to DESIRE? Because in reality… Creating INTEREST will cast a wider net. You have to be much more specific with the target to create DESIRE. The BENEFIT of saving on gas appeals to everyone. The RESULT of feeling young again only appeals to people who feel old. The RESULT of a more enjoyable commute only appeals to people who hate their drive to work

It was March 3rd when Detroit was first introduced to radio station WWJ. When Superman first met Batman and Robin on Mutual radio. When Elvis Presley made his TV debut on the syndicated ‘Louisiana Hayride’ (pictured). And when ‘Nova’ began its 42 year (so far) run on PBS. Details and many more milestones for March 3rd INSIDE.

Howard Stern (pictured) started broadcasting at WWDC Washington DC, where he developed his ‘shock jock’ format. The Beatles’ next smash hit ‘Let it Be’ was previewed via film on CBS-TV’s Ed Sullivan Show. ‘The Barry Manilow Special’ aired on ABC-TV, attracting a viewership of 37 million. The Supreme Court of Canada allowed its proceedings to be televised for the first time; a hearing on taxation. And U2 began a five-night run on CBS’ Late Show With David Letterman. Details and many more milestones for March 2nd INSIDE.

The radio sitcom based in a bar ‘Duffy’s Tavern’ began its 10-year run. Vancouver saw Canada’s first jazz radio station hit the airwaves in CJAZ FM92.1 CHQB AM 1280 signed on in Powell River BC. Seattle-Tacoma’s channel 11 (then KTNT) began operations as an independent station. The 150th episode of ‘The Andy Griffith Show’ aired on CBS-TV. And The Beatles (on film) made their final appearance on CBS-TV’s Ed Sullivan Show. Details and many more milestones for March 1st INSIDE. No Comments

It's the day bandleader Jimmy Dorsey, singer Dinah Shore (pictured) and actor Dennis Farina were born. Bellingham Wash. got its second radio station, KPUG AM 1170. And President Bill Clinton held a summit with broadcast and cable executives which established a self-administered program rating system. ALL the milestones for Feb. 29th INSIDE.