On Air Talent by Paul Kaye

Creativity is the edge your organization needs to remain competitive and to grow. Creativity can only exist when people are trusted, free of judgment and encouraged to experiment. Paul Kaye (Pictured)

For years programmers have handed down the same playbook on how to build winning morning shows. We have treated this like we were handing down biblical stories through generations

People confuse longevity with heritage. This is the most common mistake and it's fatal. A brand being in the market for a long time isn't the same as having heritage.

It is my belief that the level of hunger -- in part -- can correlate to how quickly you can build and grow your business

The basics of every story involves someone who is trying to do something (the protagonist) and someone who tries to keep them from doing it (the antagonist). Every story needs to be built around these fundamentals

Before talent can grow they have to master the fundamentals. That means understanding their importance and consistently putting them into practice. Execute the fundamentals with precision and you stand a better chance to be heard. Unfortunately the fundamentals aren’t always evident when you turn on a station.

I believe that radio has a future and already has some potentially great talent. The challenge - or so it seems to me - is that we haven't prioritized talent development

A leader's number one priority should be to build a great team. I believe that this is the most important area to judge the ability of any leader; the quality and effectiveness of the team they build.

Crafting effective communication takes time. It’s easy to just talk. Anyone can open their mouths and let the sounds fall out. The result is often little more than noise that meanders aimlessly; comparable to a chicken running around with its head cut off – pure chaos

If you talk to anyone who has achieved a significant goal you’ll hear a tale of someone who had to rebound from setback after setback and muster up the courage to take on unforeseen challenges. (Paul Kaye)