David Bray: Analysis of Vancouver, Edmonton & Calgary markets

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David Bray – President of Bray & Partners Communications

Fall 2023 PPM ratings for Vancouver, Edmonton & Calgary

VancouverCKNW grabs the  spot for A12+ with a 15.1% share of hours tuned (up from 14.5%). Taking the top spot for F25-54 is 94.5 Virgin Radio with 19.4% (up from 19.0%). share. CKNW holds the lead for M25-54 listeners, delivering a 14.4% share followed by Virgin at 10.5% and CFOX at 10.1%. Move 103.5 is out in front for M18-34 with a 14.1% share of hours tuned. When it comes to women 18-34, CFOX is  with an impressive 19.8 %.

Edmonton: 102.3 NOW! Radio takes  with A12+, posting a 9.4% share of hours tuned. NOW! holds top spot for F25-54, delivering a 15.8% share (down from 16.9%). The Bear tops the list for M25-54 with an 11.6% share, followed by K97 at 11.2%. For M18-34, NOW! is well out in front at 19.9% (up from 18.2%). CISN Country led with F18-34, delivering a healthy 18.7%.

Calgary: CBC Radio One leads the way for A12+ with an 11.0 %. Star 95.9 is popular with women, taking  spot for F25-54, delivering a 12.4 % share, followed by 90.3 AMP radio at 12.2%. For M25-54, X92.9 rules with a 13.4% (down from 14.2%). 101.5 Today Radio is in the top spot for M18-34 delivering a 19.3% (up from 16.9%). Star 95.9 tops F18-34, posting a 13.4%.

Feel free to forward questions and inquiries:

Phone: (416)431-5792 

Email David: [email protected]

For other markets, Montreal and Toronto, check his website

Website: http://brayandpartners.com 

3 COMMENTS

  1. I noticed 104.3 breeze fm is playing its regular tunes outright, while it’s edmonton and Halifax equivalents are both still playing christmas tunes. Could be a sign of something coming, like a format flip…. To boom fm or country or maybe a simulcast of cknw or spice radio….

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