Decline and Fall: CNN Drops Below Newsmax in Prime Time Ratings Collapse

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by Simon Kent


May 17, 2023

Struggling CNN dropped into fourth place behind Newsmax for prime time viewership ratings last Friday night, the slump following a rare climb to the top driven by Donald Trump’s town hall appearance.

Forbes reports CNN could only garner an average total audience of 335,000 viewers, trailing behind Newsmax’s 357,000 viewers during the evening.

Among viewers 25-54, the demographic group most valued by advertisers, CNN climbed to third place, with an average audience of 87,000 viewers. Fox News was first in the key demo with 109,000 viewers, followed by MSNBC (98,000 viewers). Newsmax was fourth with 45,000 viewers.

Each of CNN’s prime time hours trailed the competition on Newsmax Friday,

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