by Radio Ink
August 18, 2022
The Wyoming primary race was the 25th most expensive house race ever in terms of money spent. While radio didn’t get the biggest chunk of the $5.3 million spent, it did get a nice haul.
The radio industry is looking forward to the back half of 2022 filled with competitive House and Senate races to help bulk up their revenue pots. The majority of political revenue will be reported in the 4th quarter for radio, however, a big primary battle like we saw in Wyoming is always welcome.
AdImpact is reporting that from the $5.3M spent in the primary for Wyoming’s at-large congressional seat between Liz Cheney and Harriet Hageman, radio’s total was $808,000.
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