Kirk LaPointe:: Quality helping Knowledge to ascend television network rankings

Rudy Buttignol, CEO of Knowledge Network. Jason Evans, via Wikipedia

by Kirk LaPointe

Times Colonist

October 20, 2021

The pandemic has been bad for many, but good for Knowledge.

Not pandemic knowledge, per se — that is a beguiling hot mess at times — but capital-K Knowledge. As in the Knowledge Network, the province’s public broadcaster, emerging as a quiet success story in a sea of streaming and screens.

Without grand fanfare, amid its 40th anniversary, the Knowledge Network has risen in the past year to become the third-ranked network among British Columbians, behind only Global and CTV in popularity in prime-time evening viewing.

If you set aside the brief period this summer of CBC’s coverage of the Olympics, Knowledge’s prime-time schedule of original and acquired educational programming surpasses that of the national public broadcaster, with 40,000 or so tuning in hourly.

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