Radio Connects: A Measure of the Future, by David Bray


Courtesy of Connie Thiessen of Broadcast Dialogue


David Bray is President of Bray & Partners Communications.

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Article by David Bray

August 18, 2021

It’s time for a measure of the future. In recent times, radio measurement has faced a few challenges.

First we lost the Fall 2020 book for diary markets. In addition, the Spring 2021 RTS release was effectively cancelled given that there was no specific market data included. Next came the announcement that, starting with Spring 2021, the number of measured diary markets was reduced to 22, leaving scores of important markets out in the cold.

The survivors were as follows: St John’s, Halifax, Moncton, Quebec City, Saguenay, Sherbrooke, Trois-Rivières, Barrie, Hamilton, Kingston, Kitchener/Cambridge/Waterloo, London, Ottawa-Gatineau, St. Catharines-Niagara, Sudbury, Windsor, Winnipeg, Regina, Saskatoon, Kelowna, and Victoria.

Read Much More HERE

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