by Victoria Ahearn / The Canadian Press
November 14, 2020
TORONTO — More than 70 former employees of the Canadian Broadcasting Corporation want Canada’s broadcast regulator to investigate the CBC’s new paid-content division, Tandem.
The group says it has sent a letter to the Canadian Radio-television and Telecommunications Commission with concerns that the branded content unit “blurs the lines between advertising and news.”
A statement from the group also says the recently launched multi-platform service “marks a clear departure from the mission of Canada’s public broadcaster.”
The group says it wants the CRTC’s investigation to include “an assessment of the CBC’s past and current use of branded content, which exploits the trust of Canadians in the broadcaster’s news and information services.”
Tandem allows corporate clients to hire the CBC to create branded campaign content, like articles, audio and video.
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