David Bray Analysis Vancouver, Edmonton & Calgary PPMs


Courtesy of David Bray

September 11, 2020

Vancouver: CKNW grabs the #1 spot for A12+ with a 13.5% share of hours tuned (down from 15.8%).  Listen to this one. Taking the top spot for F25-54 was ROCK 101, posting a 15.7% share (up from 14.3% last time out). FOX holds the lead for M25-54 listeners, delivering a 12.5 % share (down from 15.0 %).  The FOX is out in front for M18-34 with a 19.5 % share of hrs. tuned (down from 21.6%. These are unusual times, but I’m getting used to it……. when it comes to Females 18-34 ROCK 101 leads with a 17.4% share followed by the FOX at 14.4%.

Edmonton:  CBC Radio One takes #1 with A12+, posting a 9.0% share of hours tuned (down from 10.1 %). NOW! Radio takes also top spot for F25-54, delivering a 13.9% share (down from 16.8 %). Sonic tops the list for M25-54 with a 12.1 % share (up from 10.7%). For M18-34, Sonic leads the way posting a 17.3%. NOW led with F18-34 delivering a 16.1% (up from 15.7%).

Calgary: CBC Radio One leads the way for A12+ with an 8.8% (down from 9.7%) 101.5 Today Radio is popular with females, taking #1 spot for F25-54 delivering a 14.5% share (down from 14.8 %).  For M25-54, X92.9 rules with a 10.5% (down from 12.1%). Today Radio takes top spot for M18-34 delivering a 12.1%. Wild 95.3 steps up and out front for F18-34 posting a 17.0% share.


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