Fall is in the air but an ‘endless summer’ is only just beginning on our local airwaves.
Prince Albert and region now has a new golden beach that stretches far and wide and, according to the Jim Pattison Broadcast Group, promises a Classic Hits sound from the 1980s and 90s that appeals to everyone.
The music radio format is one of the most popular and successful in North America.
101.5 FM Beach Radio burst into life at 9 a.m. this morning. It replaces the XFM brand.
Only the best
He said the format encompasses the very best in what is regarded as the most iconic two decades in pop music history with artists such as Prince, R.E.M., Alanis Morissette, Bryan Adams, Bon Jovi and Queen. And he stressed it’s not only audiences who grew up in that era who love the format.
“It’s also very popular with teenagers,” he explained. “You think about all the reboots happening these days, all the synthwave electronic music coming out. This is the source material – the 80s synth – that’s why I also think Classic Hits does so well”
I would like to know what exactly have the big whigs at Jim Pattison have been smoking to make them decide on this stupid format switch?? As a former Saskatchewan resident who is familiar with northeast central Saskatchewan there already is a radio station in Melfort which is NOT EVEN an hour from PA that Jim Pattison already owns through acquiring with CJVR from Fabmar Communications called Beach Radio on AM 750 that also serves PA. Now wouldn’t it make a hell of a lot more sense to keep 101.5 as a rock radio station or is it just me?
(Unless maybe 750 AM is switching to another format in the near future?)