Research Director, Inc.: Exclusive August PPM For Seattle-Tacoma


Courtesy of All Access

September 3, 2020



This was the sixth straight 6+ win for BONNEVILLE Talk KIRO-F (7.1-7.1). This was also the fifth book in a row that iHEARTMEDIA Classic Rock KZOK was #2 (6.3-6.9). It also featured the narrowest gap between the two stations during that span. ENTERCOM Active Rock KISW was up two places to #3 with its best outing in over a year (5.2-5.7). iHEARTMEDIA Classic Hits KJR-F (95.7 THE JET) glided down to #4 (5.5-5.5). The station was also on top of the cume leaderboard for the second book in a row (608,300-635,000) – an increase of 4.4%. The market grew by 1.7%. UNIVERSITY OF WASHINGTON News/Talk KUOW stepped down to #5 (5.4-5.3) while HUBBARD Top 40/M KQMV (MOVIN 92.5) was close behind at #6 (4.9-5.1).

As with the previous demo, KISW had its best 25-54 outing in over a year. However, this time that success propelled the station to #1 for the first time since MARCH. KQMV was off slightly as it dipped to #2 while KUOW repeated at #3 with a modest loss. KJR-F ascended to #4 with its best share in over a year. ENTERCOM Alternative KNDD (107.7 THE END) stepped down to #5 with its least productive outing since MARCH. KZOK was not far behind as it moved up to #6 with its best book since OCTOBER. ENTERCOM Country KKWF (100.7 THE WOLF) slid to #7 as it returned most of last month’s huge increase.

There was a hard edge to the top of the 18-34 chart. KISW ruled the day with authority with its third straight win and highest share in over a year. KZOK was up to #2 with a huge increase but still trailed the leader by about two shares. KNDD stepped down to #3 despite a slight increase. KQMV ended a two-book slide but still moved back to #4. CLASSICAL RADIO INC. Classical KING-F remained at #5 with a slight increase and was paired with KJR-F, which advanced from a tie at #9 with a large increase.

KISW was the far-and-away 18-49 leader for the third straight survey. KZOK moved up two places to #2 with its best book in over a year while KQMV moved down to #3 with its lowest mark in over a year. KNDD also stepped down – to #4 – where it was met by KJR-F, which rose from #6. KUOW dropped down to #6 with a modest loss and was sharing the moment with HUBBARD AC KRWM (WARM 106.9).


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