Research Director Inc.’s Analysis of SEATTLE Radio PPM’s for June
SEATTLE-TACOMA: KIRO’s A Hero
We’re going deep on this one. First, we begin with BONNEVILLE Talk KIRO-F, which captured the 6+ flag for the fourth straight survey (7.2-7.1). This is certainly not surprising given the real-world events that have been transpiring in this market. iHEARTMEDIA Classic Rock KZOK repeated at #2 with its best outing since JULY (6.6-6.7). CLASSIC RADIO INC. Classical KING had a huge increase (4.1-5.3) as it leapt gracefully (of course) from #10 to #3. UNIVERSITY OF WASHINGTON N/T KUOW stepped up to #4 as it ended a two-book slide (4.6-5.1). HUBBARD Top 40/M KQMV (MOVIN 92.5) slipped to #5 with its lowest total in over a year (6.2-5.0). The station remained the market’s cume leader (626,500-567,400) – a decrease of 9.4%. The overall market was up by a modest 1.2%. iHEARTMEDIA Classic Hits KJR-F (95.7 THE JET) slipped to #6 (5.1-4.8) and was tied with ENTERCOM Alternative KNDD (107.7 THE END), which stepped up from a tie at #8 (4.4-4.8). ENTERCOM Active Rock KISW dropped to a three-way tie at #8 (4.6-4.6) with SINCLAIR News KOMO-A (4.4-4.6) and the suddenly resurgent HUBBARD Country KNUC (98.9 THE BULL) (3.2-4.6).
Like a, well, bull in a china shop, KNUC charged into the 25-54 lead. The station rose from a tie at #8 to #1 with what was easily its best book in over a year. KQMV ended a two-book surge as it stepped down to #2 while KISW slipped to #3 with a flat performance. KNDD had its best book since SEPTEMBER yet had to step down to #4. KUOW was up slightly as it slipped to #5. KIRO-F fell from #5 to a tie at #12 with only a modest loss.
KISW had a slight increase in share over last month but that was enough to push the station back up to #1 18-34. KQMV moved back to #2 as it returned most of last survey’s modest increase. KNDD remained at #3 with a slight increase. KING-F was off a bit but repeated at #4 for the fourth book in a row. It is not often we see a Classical station in the top five in this demo. HUBBARD AC KRWM (WARM 106.9) held steady at #5 with a small gain and was joined in that space by KUOW, which advanced from #9 with a strong increase.
KISW was off a bit 18-49 but moved up to #1 as the previous leader – KQMV – dropped to #2 thanks to its lowest share in over a year. KNUC was on the rampage as it jumped from #16 to #3 (!) – more than doubling its previous share in the process. KNDD stepped down to #4 with a slight increase while KZOK was up to #5 as it bounced back from a down book. KRWM slipped to #6 despite a small gain. iHEARTMEDIA Adult Hits KJAQ (96.5 JACK FM) fell from #4 to #11 as it lost a chunk of share.