Research Director Inc.’s Analysis of Seattle Radio PPM’s .. May 2020


Seattle-Tacoma: You Talkin’ To Me?

For the third book in a row, BONNEVILLE Talk KIRO-F was the #1 station 6+ (6.9-7.2). This is not terribly surprising given what has been happening in the market over the last three months. iHEARTMEDIA Classic Rock KZOK repeated at #2 with its best outing since JULY (6.1-6.6). HUBBARD Top 40/M KQMV (MOVIN 92.5) remained at #3 (5.8-6.2). It was also the #1 station in 6+ cume for the fifth straight survey (528,900-626,500) – a gain of 18.5%. The market was up 4.9%.  iHEARTMEDIA Classic Hits KJR-F (95.7 THE JET) stood alone at #4 (5.4-5.1). Its former partner in that space – UNIVERSITY OF WASHINGTON N/T KUOW – slipped to #5 with its smallest share since SEPTEMBER (5.4-4.6). It was forced to share with ENTERCOM Active Rock KISW, which moved up from #10 as it got back all of last month’s lost share (4.1-4.6).

KQMV repeated at #1 25-54 with its highest share since the bells were ringing that sad, sad news. KISW moved up to #2 with a slight increase. KUOW slipped to #3 with its lowest total since OCTOBER and was tied with a flat ENTERCOM Alternative KNDD (107.7 THE END), which stepped up from #4. KIRO-F was also flat but still advanced from #8 to #5. HUBBARD Country KNUC (98.9 THE BULL) returned all of last month’s big increase and fell to #8 where it was tied with KJR-F.

Last month KQMV saw its 18-34 winning streak end at ten. The station rebounded from a down book as it moved back to #1. KISW gave back most of last month’s massive increase and stepped down to #2. The two stations were less than half a share apart. A flat KNDD stepped up to #3 while CLASSIC RADIO INC. Classical KING remained at #4 with a small loss. A flat KJR-F was up four slots to #5 where it was paired with HUBBARD AC KRWM (WARM 106.9), which stepped up despite a down book. KZOK fell five places to a tie at #7 as it surrendered most of last month’s huge increase.

After two straight second-place finishes 18-49, KQMV had its largest share since NOVEMBER as it clawed its way back to #1. KISW was flat as it stepped down to #2. KNDD moved up to #3 with its best performance since SEPTEMBER. iHEARTMEDIA Adult Hits KJAQ (96.5 JACK FM) slipped to #4 with a small loss. KRWM was up five places to #5 as it ended a four-book slide. KJR-F fell to #6 as it ended a four-book surge.


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