CNN’s prime time hosts can only hope it will be better in the new building.
As CNN prepares to move its prime time studios and operations to a glitzy new building at New York City’s brand new–and widely reviled–Hudson Yards development, the network saw its prime time lineup drop 26% in April compared to the same month one year ago. CNN’s total audience in prime time was well under a million viewers–767,000–while competitors MSNBC and Fox News finished the month far ahead: MSNBC in second place overall with 1.660 million total viewers, and Fox News leading all of cable with a total audience of 2.395 million.
April ranks as CNN’s lowest-rated month among total viewers in nearly four years, since October 2015. CNN’s Cuomo Primetime, which has been the network’s highest-rated hour, drew a total audience of 917,000 viewers in April, the show’s worst-ever performance.
Among viewers 25-54, the demographic most coveted by national advertisers, the falloff for CNN was even more stark: down 41 percent. CNN drew 198,000 viewers in the demo, behind MSNBC (255,000) and Fox News (389,000). All three networks saw year-over-year declines in April, with MSNBC down 36% and FNC down 19%.
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