Research Director Inc. offers Demo Leaders for Seattle Radio PPM’s – December



It might be easier to list the stations that did NOT flip to all holiday tunes. As it was, six different stations made the Claus commitment during the survey. One of the first to do so was HUBBARD AC KRWM (WARM 106.9), which changed format during week two. It seemed to work as the station rose from #5 6+ to #1 (4.8-6.6). It did not quite equal last year’s 8.8 debut.

HUBBARD Top 40/M KQMV (MOVIN 92.5) ended its four-book run at #1 (7.8-6.4) and slid to #2. UNIVERSITY OF WASHINGTON N/T KUOW had its best showing since MAY (5.5-6.1) but still moved down to #3. BONNEVILLE Talk KIRO-F and iHEARTMEDIA Classic Rock KZOK had been tied at #3. Both stations went 4.9-5.0 and remained together at #4. iHEARTMEDIA Classic Hits KJR-F (95.7 THE JET) had its best flight since JANUARY (4.1-4.8) as it moved up to #6. ENTERCOM AC KSWD (94. 1 THE SOUND) flipped to Frosty on the same day as KRWM. However, the results were not similar as THE SOUND slipped to #9 (4.4-4.1). The other four switchers went much later in the book and we’ll see how they did next time.

Not even the polar express could derail the 25-54 juggernaut that is KQMV. The station was #1 for the twelfth book in a row as it rebounded from a down book. KRWM did move up to #2 and was tied with KUOW. Both were more than a share and a half off the lead. ENTERCOM Active Rock KISW slipped to #4 with a small loss while ENTERCOM Country KKWF (100.7 THE WOLF) remained at #5 as it regained all of last month’s lost share. KSWD slid from #10 to #14.

KQMV saw its double-digit 18-34 streak end at three but the station was still a dominant #1. KUOW moved up to #2 with its best outing since JANUARY but still trailed the leader by more than two shares. KISW stepped down to #3 as it returned most of last month’s huge increase. It was tied with KZOK, which advanced from a tie at #7 with its highest score in over a year. KKWF slipped to #5 while ENTERCOM Rhythmic AC KHTP (HOT 103.7) stepped down to #6. It was tied with ENTERCOM Alternative KNDD (107.7 THE END). KRWM went from a tie at #13 to a tie at #8 while KSWD rose from #18 to a tie at #12.

Though it was off a bit, KQMV again dominated 18-49. KISW remained at #2 and was tied with the upwardly mobile KRWM. They were both nearly two shares off the pace. KUOW stood alone at #4 but with its best total since FEBRUARY. KKWF stepped up to #5 with its highest share since MARCH. KHTP slipped to #6 and was tied with KNDD. KSWD dropped from #8 to a tie at #13.


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