Netflix’s CEO says TiME spent on the streaming platform is more important than subscriptions
Hastings says that Netflix has no plans to bring advertisements to the streaming service
by Patrick O’Rourke for MobileSyrup.com NOV 7, 2019
Netflix’s CEO Reed Hastings claims he plans to subscribe to Disney+ when it launches, and says that he’s confident in his platform’s current position in the increasingly competitive streaming market.
During the New York Times’ DealBook conference, Hastings went on to say that he feels it was unrealistic to expect consumers to only subscribe to one streaming video service.
He also mentions that Netflix doesn’t value subscriber numbers as much as the amount of time users spend using the platform “The real measurement will be time,” said Hastings to CNBC’s moderator Andrew Ross Sorkin. “How do consumers vote with their evenings?”
Finally, Hastings mentioned that Netflix has no plans to bring advertisements to the streaming service.
Netflix’s total content costs in 2019 are projected to hit $15 billion USD (roughly $19 billion CAD). The company also recently raised another $2.2 billion USD ($2.8 billion CAD) in debt financing.