Todd Cochrane can speak to it because he was there in the early days. In 2004, he jumped into podcasting; long before Apple became involved. As time went on he began to find ways to make money at it, including an early sponsorship deal with GoDaddy, and creating the podcast hosting company that we know as Blubrry.
We try to address two very large questions in this episode: Where is podcasting headed, and what will radio’s role in it be? We tackle a number of the podcast news stories, asking if the RSS Feed is in jeopardy, what radio can do to best invest in podcast, and is iHeart really number one in podcasting? (Depends how you want to count) We also ask to explain the importance of IAB Certification and if Soundcloud is a legitimate podcast host. (Again, it depends how you want to count)
Todd is the host of the New Media Show with Rob Greenlee (who appeared on our podcast back in August of 2017), it airs live roughly every Saturday at Noon Eastern – but feel free to catch the podcast version or the video version on your own time.
Matt Cundill works with radio groups on digital strategies and talent coaching. He recently started the Sound Off Podcast: The Podcast about Broadcast”
E-mail Matt: [email protected]
” The Sound Off Podcast is committed to helping broadcasters find their way through the digital revolution. “