Research Director Inc. Analyzes Seattle PPM Demo Breakouts


Seattle-Tacoma: Movin’ Day

There were a lot of 6+ shares swirling in the wind during this survey. A pile of them landed in the lap of HUBBARD top 40/M KQMV (MOVIN) as it (naturally) moved back to #1 (5.3-6.4). After two books in the driver’s seat, iHEARTMEDIA Classic Rock KZOK stepped back to #2 as it returned all of last month’s huge increase (7.0-6.0). ENTERCOM AC KSWD (THE SOUND) had its best in-format book (4.4-5.4) to leap three spaces to #3. UNIVERSITY OF WASHINGTON N/T KUOW slipped back to #4 with its smallest share in over a year (5.5-5.2). BONNEVILLE Talk KIRO-F held steady at #5 (4.9-5.1) but had HUBBARD AC KRWM (WARM) nipping at its heels. WARM was up to #6 with its best Frosty-free share in over a year (4.3-4.9). ENTERCOM Adult Hits KJAQ (JACK) fell to #8 as it ended a strong two-book surge.

KQMV extended its 25-54 winning streak to eight as it regained all of last month’s lost share. ENTERCOM Alternative KNDD (THE END) had its best book in over a year to remain at #2 yet still trailed the leader by over a share. KZOK held onto its #3 rank despite landing its first down book since FEBRUARY. KRWM was up three slots to #4 with a solid increase. This pushed ENTERCOM Active Rock KISW back to #5 as it was off slightly. KJAQ dropped four places to #9 as it returned all of last month’s large increase.

KQMV and KISW remained #1 and #2, respectively, 18-34. However, the gap between them almost doubled as MOVIN’ had its best book since APRIL while KISW had its lowest share since the maids were a milkin’. KNDD’s four-book slide came to an, ahem, end as it moved up five slots to #3. iHEARTMEDIA Top 40/M KBKS (KISS) remained at #4 with a slight increase while the former #5 partnership was dissolved. KJAQ remained in place with a slight increase. KZOK slipped back a slot with a slight decrease and was tied with KUOW. ENTERCOM Rhythmic AC KHTP (HOT) dropped five places to #8 as it surrendered all of last month’s solid increase.

KQMV completed the demo sweep as it regained all of last month’s lost 18-49 share to remain #1. KNDD had its best outing since APRIL to repeat at #2 while a flat KISW was up to #3. KRWM took three steps forward to #4 with its highest Frosty-free share in over a year. KJAQ dropped back to #5 as it ended a two-book surge. HUBBARD Country KNUC (THE BULL) slipped to #6 with a small loss and was just ahead of another apex predator in ENTERCOM Country KKWF (THE WOLF) which regained most of last month’s large loss.


Please enter your comment!
Please enter your name here