John Sebastian thinks it can because he says of The Wow Factor. “The Wow Factor will attract multi-generational (family) listening, meaning that listeners both younger and older will find it appealing.” That’s what Sebastian told Richard Wagoner of The Los Angeles Daily News who wrote a column about Sebastian’s idea.
Sebastian tells Wagoner that demo is getting the short end of the stick when and radio stations are missing out on a lot of revenue. “Sure, there are stations that boomers listen to, but that’s more of an accident. Most stations try to attract a younger audience, some go for an older audience, and boomers will tend to listen to those stations because they like radio and it’s the best they have. But no one programs directly to them. And yet they are the group most loyal to radio.”
READ THE REST OF THE STORY HERE AT RadioInk.com
CHEK OUT WAGONER’s COLUMN HERE.