The Walt Disney Company is swooping into the Canadian market with its powerful new streaming platform Disney Plus in November, and analysts say the menu of Marvel superheroes, Pixar characters, and Disney animated classics could give viewers another reason to drop cable altogether.
The company says Disney Plus will cost $8.99 per month, or $89.99 per year, when the service launches on Nov. 12.
Even though the platform will not launch here as a bundle deal — in the United States, the service will be packaged at a discount with Hulu and ESPN — there’s still plenty of programming that could entice Canadian households, in particular families with kids.
“It just makes the household less dependent on cable-delivered video,” said Kaan Yigit, a technology analyst at Solutions Research Group.
“Some of those households will look to shave the cord — or cut the cord for that matter — over and above the intentions they might’ve had prior to Disney.”
While the Canadian streaming video market has been competitive for years, with Netflix as the dominant player and Bell Media’s Crave and Amazon Prime Video also in the mix, the arrival of Disney will be unprecedented.
The company owns the rights to Star Wars, as well as many TV shows on U.S. network ABC, including “Grey’s Anatomy,” “How to Get Away With Murder” and “Lost.” Disney also recently purchased rival Hollywood studio Twentieth Century Fox Film Corp., giving them access to decades of film and TV, including action hits like “Die Hard,” and classics such as “The Sound of Music.”
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