Research Director Inc. Analyzes Seattle Radio PPM’s (July 2019)
SEATTLE-TACOMA: On A Roll
Them old songs continue to be the preferred soundtrack for the 6+ demo. Consider iHEARTMEDIA Classic Rock KZOK. The station has been on quite the roll. It just landed its eighth consecutive up book (6.1-7.0). The trend began with the station at #9 and, for the second survey in a row, it has been #1. UNIVERSITY OF WASHINGTON N/T KUOW moved up to #2 (5.6-5.5) while last month’s co-leader – HUBBARD Top 40/M KQMV (MOVIN) slipped to #3 with its lowest share since DECEMBER (6.1-5.3). iHEARTMEDIA Adult Hits KJAQ (JACK) was up to #4 with its best performance in over a year (4.5-5.1) while BONNEVILLE Talk KIRO-F remained at #5 (4.6-4.9). ENTERCOM Active Rock KISW ended a three-book surge as it fell to #11 (4.8-4.2).
All of a sudden we have a battle brewing 25-54. KQMV won for the seventh book in a row but with its lowest share since DECEMBER. ENTERCOM Alternative KNDD (107.7 THE END) moved up to #2 with its highest share since MARCH to trail the leader by the slimmest of all possible margins. KZOK stepped up to #3 with its best performance in over a year while KISW slipped to #4 as it ended a two-book surge. KJAQ advanced three spaces to #5 with its best score in over a year. HUBBARD Country KNUC (93.9 THE BULL) moved up to a close #6 with its seventh straight up book. HUBBARD AC KRWM (WARM 106.9) slipped to #7 and was tied with KUOW.
There was all sorts of movement 18-34. To begin with, KQMV moved back to #1 with a slight increase, pushing KISW – which gave back all of last month’s rather large increase – back to #2. ENTERCOM Rhythmic AC KHTP (HOT 103.7) was up two slots to #3 with its third up book in a row. iHEARTMEDIA Top 40/M KBKS (KISS) got back almost all of last month’s huge loss to rebound from a tie at #11 to #4. KZOK slipped to #5 despite a slight increase and was tied with KJAQ, which leapt from #13 with – once again – its best book in over a year. KUOW was up three places to #7 as it ended a four-book slide. KNDD fell to #8 with its fourth down book in a row. KNUC dropped seven places to #10 – thus ending a six-book surge – and was tied with KRWM.
The top four stations 18-49 were separated by less than a share. KQMV won for the seventh straight survey but posted its lowest mark in over a year. KNDD moved up to a very close #2 with a small increase. KJAQ advanced four spaces to #3 with a massive increase while KISW slipped to #4 as it once again returned all of last month’s huge increase. KNUC stepped back to #5 despite a slight increase. KZOK was very close behind at #6 with its best performance in over a year. KRWM slipped to #7 with only a slight decrease.