It sounds easy. Produce a compelling 15 to 20 minute piece of audio every day about a Canadian news story. And then you find out it isn’t easy. For the last year, Jordan Heath-Rawlings has been doing just that with Frequency Network’s flagship podcast, The Big Story. Mildly modelled after the NY Times’ podcast, The Daily, the Big Story has shone the spotlight on Canadian stories ranging from the rat and transit problems in Toronto, to Canada’s legalization of pot, and the inane plebiscite on keeping Winnipeg’s Portage and Main. (Full Disclosure – I was the guest on that episode which you can listen to here)
In this episode, you’ll find out how the show came together, what decisions get made, and the forward planning that goes into each episode.
Special thanks to Claire Brassard at the Frequency Network for providing audio for this episode.
Matt Cundill works with radio groups on digital strategies and talent coaching. He recently started the Sound Off Podcast: The Podcast about Broadcast”
” The Sound Off Podcast is committed to helping broadcasters find their way through the digital revolution. “