Winnipeg Radio Ratings … Diary Spring 2019

Source: Numeris

Survey Period: Radio Diary Survey  March 4, 2019–April 28, 2019

Demographic: A12+ Area: 6119 (Winnipeg Ctrl)

Daypart: Monday-Sunday 5am-1am

Station     Format         Share %      Ctrl Reach         Share Trend

CBW             Rad 1                   14.1                 117.7                        – 0.1

CJOB            Newstalk             11.3                 111.6                      +0. 4

CFQX            Country                8.2                   94.1                      -2.1

CFWM              BOB                   6.7                  102.1                     +1.0

CKMM             Virgin                 6.3                  134.0                     +0.8

CHIQ                Drive                  5.8                    78.4                      +0.6

CFRW                TSN                   5.2                    78.9                      -0.3

CITI                  Rock                    5.1                    77.3                      -0.8

CJKR               Power                  4.6                    75.3                      +1.1

CKY                   KiSS                    4.2                    70.2                     -0.1

CBWFM           Rad 2                  3.8                      51.4                    -0.7

CHWE              Energy                3.3                      93.7                    -0.7

CFPG                 Peggy                  2.6                      50.7                   -0.6

CFJL                   HOT                   2.4                      41.4                  +0.8

CKSB                Rad/Canada       0.3                         2.6                 +0.2

TERMS
Universe – Estimated Population of the Central Market Area.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station
for at least one quarter hour during the week.
Fall 2018
Universe: 734,420

Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total
hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that
station for at least one quarter hour during the week

Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The
definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census
Agglomeration, Cities, Counties, Census Divisions or Regional Districts