Victoria Radio Ratings … Diary Spring 2019

Source: Numeris
Survey Period: Radio Diary Survey March 4 – April 28, 2019
Demographic: A12+
Area: 9119 (Victoria Ctrl)

Station                                                                        Share %              Ctrl Reach (000)         Share Trend

CBCVFM          (Radio One)                                     19,3                              80,3                                -2.2

CKKQFM          (100.3 The Q)                                15,2                               70,4                                -0.4

CFAX                 (News/Talk)                                     11,3                                59,3                              +1.2

CJZNFM           (The Zone)                                         8,5                                52,9                              +2.7

CIOCFM           (98.5 The Ocean)                          7,5                                48,7                               -1.2

CHBEFM          (Virgin Radio)                                 5,6                                45,8                              +2.0

CHTTFM           (KiSS 103.1)                                    1,7                                 19,6                              -0.6

TERMS
Universe – Estimated Population of the Central Market Area.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.
Spring 2019
Universe: 357,920
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre.
The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Published on May 30, 2019 at 7:26 am by boredop

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