Victoria Radio Ratings … Diary Spring 2019

0
265

Source: Numeris
Survey Period: Radio Diary Survey March 4 – April 28, 2019
Demographic: A12+
Area: 9119 (Victoria Ctrl)

Station                                                                        Share %              Ctrl Reach (000)         Share Trend

CBCVFM          (Radio One)                                     19,3                              80,3                                -2.2

CKKQFM          (100.3 The Q)                                15,2                               70,4                                -0.4

CFAX                 (News/Talk)                                     11,3                                59,3                              +1.2

CJZNFM           (The Zone)                                         8,5                                52,9                              +2.7

CIOCFM           (98.5 The Ocean)                          7,5                                48,7                               -1.2

CHBEFM          (Virgin Radio)                                 5,6                                45,8                              +2.0

CHTTFM           (KiSS 103.1)                                    1,7                                 19,6                              -0.6

TERMS
Universe – Estimated Population of the Central Market Area.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.
Spring 2019
Universe: 357,920
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre.
The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

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