Seattle Radio PPM’s (Jan.) Analyzed by Research Director Inc.
SEATTLE-TACOMA: And Then There Were None
You really did need a scorecard to keep track of all the holiday players as five different stations made the switch to pine-scented radio. Three of them had an impact and we will chronicle their travails in a moment. But first, the 6+ arena returned to a sense of normalcy. UNIV. OF WASHINGTON N/T KUOW was back at #1 for the first time since SEPTEMBER with a huge increase (5.9-7.4). HUBBARD Top 40/M KQMV (MOVIN) busted a move up to #2 with its highest share since JULY (5.7-7.0). BONNEVILLE Talk KIRO-F was up to #3 as it regained most of last survey’s loss (4.9-5.6). Last month’s leader –- and Santa fave -– HUBBARD AC KRWM (WARM) dropped to #4 (11.2-4.8) but was in better shape than NOVEMBER when it was tied at #9 with a 4.1 share. It was tied this time around with iHEARTMEDIA Classic Hits KJR-F (THE JET), which moved up from #6 despite a flat performance (4.8-4.8). The other major holiday participants went back to where they once belonged. SINCLAIR Hot AC KPLZ (STAR) went from #4 to a tie at #10 (5.1-3.8). It was #12 in NOVEMBER with a 3.8. CRISTA Christian Contemporary KCMS (SPIRIT) dropped from a tie at #11 to #17 (3.7-2.8). In NOVEMBER it was also #17 with a 3.0 share.
There were some big share gains among the 25-54 leaders. KQMV had its best book since OCTOBER to move up to #1. ENTERCOM Alternative KNDD (THE END) had its highest share in over a year to step up to #2. KUOW also had its best book in over a year to move up to #3. ENTERCOM Active Rock KISW slipped to #4 with a flat performance while KRWM again lost more than half its share to drop to #5 though that is a far better place to land than the #14 it held in NOVEMBER. KPLZ dropped from #6 to a tie at #11, which is exactly where it was in NOVEMBER while KCMS dropped a spot to #18, which was one position higher than NOVEMBER’s.
Despite the presence of the dreaded BURL IVES last month, KQMV had a solid double-digit 18-34 share. That was good enough for second place. Well, the station was flat this time, which was sufficient to move it back to #1. KISW had a massive increase from last survey to jump from #6 to #2. KRWM fell from the lead to #3, which was better than its #5 ranking in NOVEMBER. It was tied with a flat and unmovable KNDD. KUOW moved up to #5 with its best book in over a year. iHEARTMEDIA Top 40/M KUBE was forced to step back to #6 despite a small increase. KPLZ fell three spots to #7. It was #8 in NOVEMBER.
KQMV had its best 18-49 share since OCTOBER to move back into a dominant #1 position. KNDD stepped up to #2 with its highest score in over a year while KISW advanced to #3 as it regained most of last survey’s loss. KUOW took two steps upward to #4 with – once again – its highest total in over a year. KRWM fell from #1 to #5. Much better than NOVEMBER when it was tied at #10 with KPLZ, which dropped from #5 to #11 this survey.
Courtesy All Access Music Group