Sunday may be the Last Super Bowl with US Ads in Canada

Morgan Freeman and Peter Dinklage


Sunday’s battle between the New England Patriots and the L.A. Rams could possibly be the last Super Bowl game to be available in Canada in its original form — ads and all — through American broadcasts.

Until 2017, Canadian viewers were blocked from the full U.S. Super Bowl feeds, including the commercials that are often produced specifically for the event, as domestic broadcasters were able to substitute their own versions of the broadcasts carried by cable and satellite.

Since then, the Canadian Radio-television and Telecommunications Commission (CRTC) has prevented simultaneous substitution — or simsub — during the game despite protests from Bell Media and the NFL.

For now though, Bell Media’s ads during pre- and post-game programming will replace the U.S. ads on the American channels only until kickoff, around 6 p.m. ET on Sunday, and after the game’s final play.

“This means that viewers tuning to the Canadian channel airing the game see Canadians ads, while those tuning to the U.S. channel see the American ads,” the CRTC says on its website.

Bell Media’s coverage will be on CTV, CTV2 and TSN specialty sports channels.



  1. There is when politics and politicians get involved with television and radio. In my opinion, a private tv network should be allowed to show anybodys ads from anywhere in the world, its their money they are spending to make money.

    A private radio should be allowed to broadcast any songs from anywhere in the world with the only restrictions being that is not disturbing or offensive. No Canadian content mandated.


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