Okanagan Oldies goes Soft Rock!

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New Year brings a fresh feel to Okanagan Oldies – we’re now “SOFT 103.9, familiar favourites.”

Ryan Watters, Oldies Program Director says: “Recent radio ratings show we hit our goal of being No. 1 in the important 45-plus audience. Thanks to our listeners – you really matter to us and we won’t let you down.”

“More than ever, we see the need for a relaxing radio station in Kelowna – at work, at home, or in the car. So we’ve expanded our horizons and added to oldies like Elton John, ABBA, and Lionel Richie with newer, softer sounds like Adele, Ed Sheeran, and James Blunt, all on SOFT 103.9, familiar favourites.”

And, of course, you can still count on the best local news, direct from Castanet, on the hour, every hour; and also find us online at soft1039.net.

We won’t forget our roots, with a new weekend show coming soon – Sunday Sixties, bringing back more of those favourite memories.

Soft 1039 website

3 COMMENTS

  1. I didn’t realize that the old AC or as they like to say ‘soft rock’ artists like Elton John, ABBA, and Lionel Richie are suddenly having a resurgence in popularity. Didn’t seem that long ago radio deleted them from the playlist. Let’s see if this SOFT or BREEZE formats make a showing in the ratings.

  2. Breeze in Edmonton has been either #1 or #2 6+ every day since it launched, but, as you can imagine, skews old enough to drop a few rankings in 25-54.

  3. What? I can’t believe this station would drop the oldies format. Why not give it a chance.? One rating period. Come on Nick, have you lost it?

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