Kelowna CTRL
Source: Numeris
Survey Period: Radio Diary Survey September 3 – October 28, 2018
Demographic: A12+
Area: 9230 (Kelowna Ctrl)
Station Share % Ctrl Reach (000) FC Reach (000) Trend
CBTKFM (CBC Radio One) 16.5 41.1 159.6 -0.9
CKQQFM (Beach Radio 103.1) 13.2 40.6 43.8 +9.8
CKLZFM (Power 104) 12.3 25.6 29.3 -0.9
CIGVFM* (Country 100.7) 9.9 28.3 54.1 -5.1
CKOOFM(Okanagan Oldies) 9.8 26.9 32.5 -3.0
CILKF+ (E/Z Rock 101.5) 7.6 25.0 27.6 -5.2
CKKOFM (K 96.3) 6.9 22.0 26.6 -0.7
CHSUFM (Sun FM 99.9) 5.8 36.3 39.0 -1.4
CKFR (News 1150) 5.0 18.4 19.9 -2.5
*Spill Station (Penticton)
TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week
