Kelowna Fall Radio Diary Ratings .. Sept. 3 – Oct. 28 2018

Kelowna CTRL
Source: Numeris
Survey Period: Radio Diary Survey September 3 – October 28, 2018
Demographic: A12+
Area: 9230 (Kelowna Ctrl)

Station                                                Share %        Ctrl Reach (000)         FC Reach (000)          Trend

CBTKFM    (CBC Radio One)           16.5                           41.1                                 159.6                    -0.9

CKQQFM  (Beach Radio 103.1)    13.2                          40.6                                   43.8                     +9.8

CKLZFM    (Power 104)                     12.3                           25.6                                   29.3                     -0.9

CIGVFM*   (Country 100.7)              9.9                           28.3                                    54.1                     -5.1

CKOOFM(Okanagan Oldies)           9.8                           26.9                                    32.5                    -3.0

CILKF+     (E/Z Rock 101.5)               7.6                           25.0                                    27.6                    -5.2

CKKOFM       (K 96.3)                            6.9                           22.0                                    26.6                    -0.7

CHSUFM    (Sun FM 99.9)                  5.8                           36.3                                   39.0                    -1.4

CKFR            (News 1150)                     5.0                           18.4                                    19.9                   -2.5

*Spill Station (Penticton)

TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week

 

Published on November 29, 2018 at 2:59 pm by boredop

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