Victoria Fall Radio Diary Ratings Sept. 3 – Oct. 28 2018

Victoria CTRL
Source: Numeris
Survey Period: Radio Diary Survey September 3 – October 28, 2018
Demographic: A12+
Area: 9119 (Victoria Ctrl)

Station                                       Share %         Ctrl Reach (000)                   FC Reach (000)  Trend

CBCVFM  (CBC Radio One)       21.5                        84.0                                  145.4               +2.3

CKKQFM   (The Q)                          15.6                        79.5                                  121.9               +0.3

C-FAX       (News/Talk)                   10.1                        54.6                                    64.1                 +0.1

CIOCFM   (The Ocean)                   8.7                         41.8                                   44.5                 -0.6

CJZNFM   The Zone)                      5.8                         41.8                                   63.6                 +0.1

CHBEFM  (KOOL FM)                   3.6                          38.1                                   43.0                 -1.1

CHTTFM  (KiSS FM)                       2.3                          24.8                                   39.1                 +0.5

TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week

 

Published on November 29, 2018 at 2:33 pm by boredop

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