Survey Period: Radio Diary Survey September 3 – October 28, 2018
Area: 9209 (Kamloops Ctrl)
Station Share % Ctrl Reach (000) FC Reach (000) Trend
CBYKFM (CBC Radio One) 17.7 22.5 44.2 +2.9
CHNL+ (News/Talk) 15.9 18.1 30.0 -0.8
CKRVFM (K 97) 15.5 22.2 24.7 +3.7
CKBZFM (B-100) 13.4 20.8 23.3 +0.1
CIFMFM (98.3 CIFM) 13.2 18.3 28.5 -3.9
CJKCFM (New Country 103.1) 9.2 12.2 15.8 -2.3
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The
definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census
Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total
hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that
station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station
for at least one quarter hour during the week