Nielsen Finds Radio Tops the Time Americans Spend with Media

courtesy AllAccess.com       August 23, 2018
nielsenlogo2018.jpg

NIELSEN has released more data from its Q1 2018 Total Audience report, writing, “The amount of time Americans spend with media continues to increase, largely the result of the widespread connectivity and available content platforms. In just the few months since the end of the third quarter of last year, U.S. consumers 18 and older increased their time with media by more than a full half hour.

“Where are we finding the time, and which platforms are driving us to engage more? While everyone likely has their own formula for squeezing in more media each day, we’re seeing increased engagement across apps and web browsing on smartphones and tablets, along with growing use of internet-connected devices. It’s also worth noting that U.S. adults increased their time with live TV in first-quarter 2018 by 16 minutes when compared with third-quarter 2017.

“The proliferation of technology, devices and content over time has also allowed media to reach more of us each week than ever before. When comparing which platforms reach the most Americans today, legacy platforms lead the way, with radio and TV topping the list, followed by smartphones.”

  • READ MORE & SEE AN EXPLANATORY CHART  HERE  AT THE ALL ACCESS MUSIC GROUP SITE
Published on August 23, 2018 at 8:52 am by boredop

Comments

There are currently no comments on this article.

Be the first to comment - leave one below.

Leave a Reply

Text Groove for Radio